Rival Results Index (RRI) 

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© Copyright 2015 Rival IQ

The RRI is a comprehensive analysis and scoring system of a market on social media. It is designed to provide a competitive and data-driven view across key social media measurements, including presence, reach, engagement and content.


The RRI for High-end Department Stores analyzed and scored 12 top brands based on their social media performance over the first quarter of 2015 (January 1 through March 31).

Nordstrom was the only store evaluated in this RRI to receive a Superior Social IQ, achieving the maximum score of 5 in six of the eight categories for a total score of 35 out of 40. 

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