About the report

There isn’t a week that goes by when we don’t have a brand ask how they compare against their industry.

You’ll find the following inside this report:

The Benchmarks: The most important metrics across the six industries we serve most: Media, Higher Education, Non-profits, Food & Beverage, Fashion, and Health & Beauty.

Industry Specific sections: Each section dives into the specifics that matter across channels and are unique to your industry. From hashtags to post media types, it’s here.

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